Social media is one of the highest-ROI marketing strategies for the global travel, tourism, and hospitality industry. To succeed in an increasingly competitive market, hospitality brands must now engage with their target audiences on their preferred social media channels and clearly articulate their differentiated guest experiences.
In the past couple of days I attended the IoT (Internet of Things) World Europe conference in Berlin, Germany. There were many exhibitors, presenters and sponsors from the IoT world present and it was very interesting to learn where IoT is at right now. Rather than writing a lengthy blog post though, I decided to do a quick tweetstorm.