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Similar to our discussion on why a brand needs to keep its voice, it’s also important to remember that every social network has its own unique voice.
The risks of having a single employee do all of your social media posts are far more serious than just burnout.
When I talk with CMOs and Brand Managers, many of them are still afraid of losing their brand’s voice and tone on social media.
The future of work will be led by the expectations of Millennials and Digital Natives, people who believe their work “desk” needs to be placed where they are most productive throughout the day and on different days.
A few years ago, I saw a brilliant chart that showed the dominance of regional social networks like Xing, which is popular in Germany, Austria, and Switzerland.
After many years of not attending, I visited CeBIT 2015 today, the world’s largest Business IT event.
Many brands live in constant fear that a social media disaster is lurking just around the corner.
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