Story 2017-06-10T19:00:15+00:00

Our Mission

We want to give people back the time and focus information overload has taken from us, to use our disruptive technologies to empower people to simply communicate.

It all started with wanting to solve a problem…


The problem? Information overload!

Take a look at your smart phone. How many apps do you have? And how many apps do you have with those little dots telling you how many unread messages you have?

Unified Inbox was started to solve the problem of information overload by integrating all of your different communications channels — including email, voice mail, texts, social media, messaging and chat apps, and push notifications into a single, unified inbox. To power this unified inbox, we created the UnificationEngine™. Learn more about UE at, and our UE-powered products SHOUT, Outbox Pro, and Media Flow.



With the recent explosion in IoT, we have sharpened our focus on IoT Messaging. For consumers, UE solves the problem of app overload by eliminating the need for additional apps to talk to their different smart devices.

For companies and developers, UE solves the problem of having to integrate with and manage dozens of constantly changing application programming interfaces (APIs). And for governments and institutions, UE enables them to instantly send out mission-critical broadcast communications to their people locally, nationally, or worldwide.

See more use cases

Want to become part of the story?




Our story begins on Waiheke Island


Toby on Waiheke Island

While living on Waiheke Island off the coast of Auckland, New Zealand, one of Toby Ruckert’s businesses struggles with information overload, giving him the idea for what would eventually become the UnificationEngine™.

Toby acquires the domain name, becomes the CEO and Founder of Unified Inbox, and files for the company’s first patent.


1) Build the team, 2) Build the product


Patent Urkunde Unified Inbox 2011

Toby recruits the initial team. The company receives its first patent (and immediately files for more). Unified Inbox creates its minimum viable product (MVP), a “collaborative team inbox.”


Fighting information overload


New Zealand TV3

Unified Inbox becomes a corporate champion against the rapidly growing problem of Information Overload. Unified Inbox is a finalist in the Business Insider Startup Competition, powered by Gust. The company’s first angel investors sign on, and the first (seed) round of funding is raised. Toby demonstrates the Unified Inbox MVP live on New Zealand’s TV3. Unified Inbox launches a limited beta release for its flagship collaborative team inbox product.


Be careful what you wish for


Unified Inbox Web App

Unified Inbox launches its web app, and quickly realizes the high sales and support costs of running a service for millions of global users.

To grow users while managing costs, Unified Inbox signs deals with telcos, who will become hosting and distribution partners, but the development of iOS and Android mobile apps is required before the product can be rolled out.

To give Unified Inbox the mobile apps it needs for the global rollout, it acquires Hello Inbox.

Edward Snowden’s revelations freeze global telcos rollout plans, as Unified Inbox’s technology has to be rebuilt to address users’ and partners increased concerns about privacy and security.


Hello Singapore!


Marina Bay Sands

Unified Inbox restructures, and moves its global headquarters to Singapore to capture both Asian and Western partners, social networks, and users.

The company joins the SAP HANA Startup Focus program and creates InboxRank®.

Unified Inbox opens a subsidiary in Germany and acquires SMAK and SocialGrow to increase its expertise in social media.


Showing off UnificationEngine with social



Unified Inbox uses UnificationEngine™ to create and launch Outbox Pro for social media publishing.

The business changes its strategy from product development to platform development. Toby creates the concept of the Internet of Communications.

Unified Inbox closes a new funding round, and partners with Auckland University to create and launch Media Flow analytics for communications channels.


The intelligent IoT messaging revolution


Unification Engine

Unified Inbox launches the UnificationEngine™ developer platform and OpenInbox™ developer community.

The business announces exciting new partnerships with China’s Oviphone and Malaysia’s REDtone IOT.

The company focuses on UnificationEngine™-powered intelligent IoT messaging to enable conversations between people and things – at home, at work, and in the cities where they live.

Sign up for our newsletter!

Like us on Facebook!

Follow us on Twitter!

Follow us on Google+!

Work for us!

Create, sell, or market intelligent IoT messaging.


Invest in us!

Join us in creating the future of communications.


Write about us!

Share our global startup story with your audience.


Read more about us!

Our Culture