We want to give people back the time and focus information overload has taken from us, to use our disruptive technologies to empower people to simply communicate.
It all started with wanting to solve a problem…
The problem? Information overload!
Take a look at your smart phone. How many apps do you have? And how many apps do you have with those little dots telling you how many unread messages you have?
Unified Inbox was started to solve the problem of information overload by integrating all of your different communications channels — including email, voice mail, texts, social media, messaging and chat apps, and push notifications into a single, unified inbox. To power this unified inbox, we created the UnificationEngine™. Learn more about UE at unificationengine.com, and our UE-powered products SHOUT, Outbox Pro, and Media Flow.
With the recent explosion in IoT, we have sharpened our focus on IoT Messaging. For consumers, UE solves the problem of app overload by eliminating the need for additional apps to talk to their different smart devices.
For companies and developers, UE solves the problem of having to integrate with and manage dozens of constantly changing application programming interfaces (APIs). And for governments and institutions, UE enables them to instantly send out mission-critical broadcast communications to their people locally, nationally, or worldwide.
Toby acquires the domain name unifiedinbox.com, becomes the CEO and Founder of Unified Inbox, and files for the company’s first patent.
1) Build the team, 2) Build the product
Toby recruits the initial team. The company receives its first patent (and immediately files for more). Unified Inbox creates its minimum viable product (MVP), a “collaborative team inbox.”
Fighting information overload
Unified Inbox becomes a corporate champion against the rapidly growing problem of Information Overload. Unified Inbox is a finalist in the Business Insider Startup Competition, powered by Gust. The company’s first angel investors sign on, and the first (seed) round of funding is raised. Toby demonstrates the Unified Inbox MVP live on New Zealand’s TV3. Unified Inbox launches a limited beta release for its flagship collaborative team inbox product.
Be careful what you wish for
Unified Inbox launches its web app, and quickly realizes the high sales and support costs of running a service for millions of global users.
To grow users while managing costs, Unified Inbox signs deals with telcos, who will become hosting and distribution partners, but the development of iOS and Android mobile apps is required before the product can be rolled out.
To give Unified Inbox the mobile apps it needs for the global rollout, it acquires Hello Inbox.
Edward Snowden’s revelations freeze global telcos rollout plans, as Unified Inbox’s technology has to be rebuilt to address users’ and partners increased concerns about privacy and security.